Discover Armani/Silos, the museum of Giorgio Armani, with a 30% discount, thanks to MilanoCard.
On April 30th 2015, to mark 40 years of his career, Giorgio Armani opened Armani/Silos, an exhibition space featuring key pieces from his namesake ready-to-wear collections throughout the years. The designer describes in his own words the naming behind his museum: “I have decided to call it silos because this building used to store food, which is, of course, essential for life. For me, just as much as food, clothes are also a part of life.”
Armani/Silos houses a retrospective of his most memorable work, spread over three levels, and showcased through an overview of 400 outfits and 200 accessories from 1980 to the present day.
The selection of clothes presented as part of the permanent collection is grouped into themes: recurring inspirations that reveal Giorgio Armani’s aesthetic approach and his timeless style. Firstly, one finds the Androgynous section, followed by Ethnicities, and ending with Stars.
On the third floor there is a screening room for various activities as well as a digital archive that is open to students and fashion enthusiasts for research, collecting sketches, fashion show and backstage videos, iconic advertising campaigns and more. The ground floor hosts a series of temporary exhibitions exploring photography, architecture, and other design-related topics as well as a bookshop and a café.
The Armani style
The search for simplicity, eliminating everything that is superfluous and unnecessary, coupled with a preference for regular geometric shapes reflects the designer’s aesthetic philosophy and creative dynamism.
The world of Giorgio Armani is expressed through the elegant and discreet language that is integral to his vision of elegance, designing items that complete and define looks without ever being overwhelming, even accessories act as accents of style that work like measured and balanced enhancements.
WHERE: Via Bergognone 40, Milano
WITH MILANOCARD: 8,40€ (a saving of 30% on your entrance ticket)
OPENING HOURS: From Wednesday to Sunday, from 11am to 7pm (last access at 6 p.m.); Please note: Information may vary. Always check the museum website for up-to-date times and fees.